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Product Engineering
Engineering-led product delivery for US SMB and growth-stage companies

Ship software, not slide decks.

A 2-week fixed-fee Product Discovery Sprint. A 10- to 12-week production MVP. A customer portal that deflects 40% of inbound support. An app modernization plan that does not require a rewrite your board will not sign. FI Digital's Product Engineering practice is built for the US SMBs and growth-stage companies who are done with offshore staff-augmentation lotteries and consultancy slide decks.

Microsoft Partner
AWS Partner
US-based Account Leads
Senior Engineering Bench
SOC 2 Type II Aligned

Why US SMBs Hire a Product Engineering Partner

Three patterns trigger this hire. Pattern one: the founder or product leader has an MVP commitment and no engineering bench that can ship it on time.

Pattern two: the operations-led business has outgrown off-the-shelf tools and needs a customer portal, a partner app, or a workflow tool that Zoho, Salesforce, or NetSuite will not ship natively.

Pattern three: the technology debt from a legacy app (Classic ASP, old .NET, old Rails, on-prem Laravel) is slowing the business down and a rewrite is too risky.

All three are product engineering problems, not staff-augmentation problems. We solve them with a US account lead, a senior engineering squad, and a scope that publishes a fixed fee after the Discovery Sprint.

Engineers collaborating on custom software

What We Build

OfferOutcomeTimelineCommercial Model
Product Discovery SprintArchitecture, scope, fixed-fee estimate, and decision-ready report2 weeksFixed fee
MVP BuildProduction MVP on React / Next.js + Node / Python + Postgres10-12 weeksFixed fee after discovery
Customer PortalAuthenticated portal with Zoho / Salesforce / NetSuite integration8-12 weeksFixed fee after discovery
Internal Workflow AppOperations app for dispatch, approvals, planning, or inventory6-10 weeksFixed fee after discovery
Mobile App (React Native)iOS + Android app on a shared React Native codebase10-14 weeksFixed fee after discovery
App ModernizationIncremental modernization of a legacy codebase without a rewrite12-24 weeksMilestone-based
Integration EngineeringCustom integrations between CRM, ERP, fulfillment, and payment4-12 weeksFixed fee or milestone

Our Engineering Method

Every Product Engineering engagement begins with a 2-week Product Discovery Sprint to eliminate risk before we write a line of code.

1

Discover

We run stakeholder interviews, decompose the problem, produce a reference architecture, identify integration risk, scope the build, and deliver a fixed-fee proposal. You can take the artifacts and walk — we will not lock you into a build.

2

Design

We staff a product squad (senior engineer, engineering manager, optional designer, QA) and finalize wireframes, schema, and API contracts.

3

Build

We ship on 2-week iterations with a live preview environment, so you never wait 10 weeks to see what we built.

4

Operate

We hand over code, IP, and a runbook to your team, or we continue to operate and maintain the application under an SLA.

Engineering squad whiteboard session

Technology Stack

We are not "technology agnostic" — we are opinionated. We will tell you which stack fits your ops team, not the one that gets us the most hours.

Front-end
React
Next.js
React Native
TypeScript
Tailwind
React, Next.js, React Native, TypeScript, Tailwind
Back-end
Node.js
Python
FastAPI
.NET
Ruby on Rails
Node, Python / FastAPI, .NET, Ruby on Rails
Data
Postgres
MongoDB
Redis
Elasticsearch
Postgres, MongoDB, Redis, Elasticsearch
Cloud
AWS
Azure
GCP
Vercel
Cloudflare
AWS, Azure, GCP, Vercel, Cloudflare
DevOps
Docker
Terraform
GitHub
Docker, Terraform, GitHub Actions
Auth & Identity
Auth0
Clerk
Auth0, Clerk, Cognito, Azure AD B2C
Payments
Stripe
Braintree
Stripe, Braintree
Observability
Datadog
Sentry
Datadog, Sentry

What Changes the Price of Product Engineering

📐

Scope

Number of screens, user roles, and major workflows.

🔌

Integrations

Number of external systems (CRM, ERP, payment, auth) and their API maturity.

💾

Data Complexity

Legacy data migrations, multi-tenant requirements, reporting depth.

🛡️

Compliance

SOC 2, HIPAA, GLBA, CCPA / CPRA requirements.

📱

Mobile

Whether iOS + Android are in scope and whether offline-first is required.

🔑

Ownership

Whether we transfer code, IP, and DevOps to your team on day one or hand over after an operate phase.

Frequently Asked Questions — Product Engineering

Do you do staff augmentation?

No. We deliver scoped outcomes with a US account lead. If you want bodies-in-seats, we will politely decline and suggest a staff-aug firm.

How senior are your engineers?

Our product squad leads are senior engineers with 8+ years of US SMB and growth-stage delivery experience. We do not put junior engineers in lead roles.

Where are your engineers based?

US-based account leads and senior engineers drive every engagement. Our global engineering bench supports delivery under US leadership.

Do we own the code?

Yes. Every engagement transfers full IP to the client on acceptance. We do not retain derivative rights to client code.

Can you work with our existing engineering team?

Yes. Many engagements are hybrid — our squad leads delivery while your engineers ramp up on the codebase. We leave your team with a code handover, documentation, and a runbook.

What is a Product Discovery Sprint?

A 2-week fixed-fee engagement that produces a reference architecture, a scope, a fixed-fee build estimate, and a decision-ready report. It is the cheapest way to find out whether you should build or buy.

How long does a typical MVP take?

Most production MVPs ship in 10 to 12 weeks after Discovery. Complex, multi-tenant, or regulated builds take 14 to 20 weeks.

Do you write unit and integration tests?

Yes. Every build ships with unit tests, integration tests, and a CI / CD pipeline. Test coverage expectations are set in Discovery.

What about security?

Every build ships with authentication, authorization, input validation, encryption at rest and in transit, and a security review before go-live. For regulated workloads we add SOC 2- or HIPAA-aligned controls from day one.

How do we start?

Book a fit call or book the Product Discovery Sprint directly.