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Why FI Digital

About FI Digital

Built to end the duct-tape stack.

FI Digital is a US SMB transformation partner. We were founded to solve the pattern we kept watching SMBs fall into — a Zoho partner here, a web-app shop there, an AI freelancer off a Slack community, a data contractor on a retainer, and 12 months of duct tape between them. We built one firm with four integrated practices so the seams disappear.

We build. We do not just advise.

Most firms that look like us sell advisory engagements and hand you a slide deck. We sell outcomes and ship production code, configuration, and integrations. Every engagement has a US account lead, a senior practice lead, and a delivery squad. Every engagement ends with something you can actually use — a running Zoho system, a production MVP, a live AI pilot, a trusted BI dashboard.

Four practices, one partner

Zoho Implementation Stack, Product Engineering, AI & Digital Workers, and Data Engineering. Four practices, one account lead, one contract, one set of outcomes. This is the structure most SMB buyers tell us they wish existed. We built the firm to match.

US-based account leads. Global delivery bench.

Every client has a US-based account lead and a US-based practice lead on every engagement. Our delivery bench includes senior engineers, Zoho-certified consultants, data platform architects, and AI engineers distributed across multiple time zones so we can ship on 24/5 cadences when the work demands it. We do not sell staff-augmentation, we do not quote hourly rates, and we do not put junior consultants in lead roles.

How We Are Different

Competitor archetypeHow they engageHow FI Digital is different
Large consultancy (Deloitte / Accenture / Bain-X)Six-month advisory discovery, minimum engagement size that prices out SMBsFixed-fee starting offers, US SMB-sized engagements, production build after Discovery
Offshore dev shop / staff augHourly rates, bodies-in-seats, weak account layerUS account lead, fixed-fee scope, outcome-based, IP transfer on acceptance
Boutique Zoho partnerZoho-only capability, no AI / data / engineering depthZoho is one of four practices; we can deliver AI, data, and custom product engineering on the same engagement
Single-practice AI agencyAI pilots without data foundations, no governance discipline, no production handoverOne-Workflow AI Pilots on real data foundations with governance shipped from day one
Freelancer / contractorNo continuity, no insurance, no governanceRegistered US entity, professional indemnity, SOC 2-aligned practices, managed-services bench for day two

Leadership & Delivery

The US leadership team is based in Atlanta, Georgia. Each practice is led by a practice lead with 10+ years of SMB and growth-stage experience. Practice leads carry Zoho Premium, AWS, Azure, Databricks, and Snowflake credentials as appropriate. Delivery squads are senior-heavy and are distributed globally so that engagements can ship on fast cadences.

Pratik Modi

Pratik Modi

CEO & Co-Founder
LinkedIn →
Paras Shah

Paras Shah

CTO & Co-Founder
LinkedIn →
Nishant Modi

Nishant Modi

Head of Operational Excellence
LinkedIn →

Our Commercial Promises

1

Scope in Writing

We will scope in writing before we invoice. No surprises, no hidden fees.

2

Fixed Fees Preferred

We will publish fixed fees where a fixed fee is possible.

3

Direct Referrals

We will tell you if your problem is not our problem, and refer you to a better-fit firm if so.

4

IP Transfer

We will transfer code and IP on acceptance, ensuring complete ownership.

5

Runbook Documentation

We will give you a runbook and documentation on every production handover.

6

Enterprise Grade

We will sign SOC 2 aligned security commitments, NDAs, DPAs, and BAAs where applicable.

Frequently Asked Questions — About

Who owns FI Digital?

FI Digital LLC is a US-registered limited liability company headquartered in Atlanta, Georgia. For financial transparency, see the SAM.gov or Georgia Secretary of State registration linked on the Trust & Security page.

How many people does FI Digital employ?

FI Digital carries a senior-heavy delivery bench across four practices. Exact headcount is shared under NDA on request.

What is FI Digital's insurance posture?

Professional indemnity, general liability, and cyber liability insurance are in place. Certificates of insurance are available under NDA.

What does a typical engagement look like?

Fit call (30 minutes), scoping (1 week), fixed-fee starting offer (2 to 6 weeks), fixed-fee or milestone build (8 to 16 weeks), optional managed services (month to month).